“Sometimes young people are hesitant to go talk to the counselor due to social pressures and physical distances,” explains Youngmi Lee, head of the Metaverse team in the Seoul Metropolitan Government. But city leaders hope that young people-normally a hard demographic to reach-will find it an appealing front door to services such as career counseling. Accessing city services this way won’t appeal to everybody, of course. In Metaverse Seoul, avatars will be able to get tax counseling, request public documents, or secure business permits. The metaverse is an immersive virtual world, where people can interact with each other via digital representations of themselves known as avatars. From there, they will be able to interact with virtual versions of all areas of Seoul’s city administration. When “Metaverse Seoul” launches later this year, residents will be able to put on a virtual-reality headset and see a 3D rendering of City Hall and the plaza in front of it. One city to watch is Seoul, which is the first city to announce plans to deliver residents services via a metaverse platform. As the technology evolves, city leaders have an exciting opportunity to play a part in how the metaverse comes to be.”Ī rendering of an avatar of a citizen accessing a city service in Seoul's metaverse. What the pioneers are finding is that virtual worlds can have very real-world implications for how they lead their cities, solve problems, and serve residents.Īs the National League of Cities explained in a recent report : “Because the metaverse is still being defined, there are endless possibilities as to how it may benefit cities…. A growing number of cities are testing ways that immersive experiences via the metaverse, virtual reality, and simulated cities known as “digital twins” can engage residents in new ways. Now, local leaders are charging into this frontier as well, in search of use cases that go beyond gaming and fantasy. The “metaverse” is on its way to being an $800-billion industry by 2024, with tech giants like Facebook and Microsoft making big bets that more people will want to spend more time in virtual environments that exist only online.
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